Aura Points on TikTok: Why 500 Million Views Can't Be Wrong
The #aurapoints hashtag has over 500 million views on TikTok. Here is why this trend has staying power and what it says about how we measure social worth. The aurapoints hashtag on TikTok has accumulated over 500 million views. Videos tagged aurafarming have another 300 million. The trend shows no signs of slowing down. But what makes aura points different from the countless other TikTok trends that have come and gone? The Staying Power of Aura Most TikTok trends are content based: a dance, a lip sync, a challenge. They are fun for a week and then disappear. Aura points are different because they are a framework, not a format. The concept can be applied to any situation, any video, any interaction. It is infinitely adaptable. A dance challenge has one form. Aura points have infinite forms. "How many aura points did you lose when..." can be applied to anything. This adaptability is why the trend has lasted over two years and shows no signs of stopping. The Gen Z and Gen Alpha Connection Aura points resonate particularly strongly with Gen Z and Gen Alpha because these generations grew up with gamified social interactions. They understand social capital… Read more on the Aura Score blog, browse the aura events index, or take the quiz.